The Solutions Group
Selling Solutions

Your brand.
Its next big chapter.

Strategic partnerships with premium Grocery & FMCG brands, built on trust, data, insight, and exceptional execution

Let’s talk grocery & FMCG
Selling Solutions / New Zealand

Redefining the Agency experience for Grocery & FMCG brands

Strategic partnerships built on trust, data, insight, and exceptional execution

Are you looking to elevate your business to the next level? Do you need support to create and execute a successful Grocery & FMCG strategy?

At Selling Solutions, we build genuine, long-term strategic partnerships based on trust, collaboration, data, insights, and results.

Our nationwide team of experts is ready to bring your brands to life, whether it’s full business strategy, head office management, category reviews, commercial negotiations, data & insights, or field sales and merchandising.

Looking to elevate your strategy to the next level?
01

Business strategy

A commercial plan shaped around your objectives, informed by category knowledge and market insight.

02

Retailer relationships

Head office management and commercial negotiations that support your brand’s priorities.

03

Field sales & merchandising

Local retailer relationships and nationwide execution to support your presence in store.

04

Category & range reviews

Use category understanding and market data to inform your range and retail conversations.

05

Data & insight

Experience with Dunnhumby, Nielsen and Circana to turn market information into practical action.

06

Performance reporting

Store commentary, imagery and sales analysis that keep you connected to what is happening on the ground.

Our strategic process

How we work

01 / Strategy

1. Strategic Planning and Alignment

Every successful partnership begins with strategic planning and alignment. Our experienced team collaborates closely with you to build a plan that is driven by data, insights, and a deep understanding of retailers, tailored to achieve your desired commercial outcomes. We ensure that your strategic plan is equipped with the necessary tools and strategies to succeed.

02 / Execution

2. Country-Wide Execution

Our passionate FMCG experts across the country are dedicated to supporting your brands. They bring your strategy to life by leveraging the tools and insights we’ve developed together, combined with their exceptional retailer relationships and local knowledge. This ensures your strategy is executed flawlessly at every level.

03 / Reporting

3. Reporting, Analysis, and Insights

Opmetrix

We use the in-field sales app Opmetrix to provide real-time commentary and photos. Our daily reports and images highlight key activities in stores, offering you valuable insights into your brand’s performance. This enables us to quickly capture trends, address potential issues, and seize sales opportunities, feeding these insights back to you promptly.

Sales Performance Tools

Our customisable sales performance tools allow us to delve into details, providing insights by retailer, banner, store, pack group, SKU, or any other breakdown you require. These tools track performance against targets, previous years, or specific time periods. Our objective trackers capture performance against execution plans, with store-specific commentary on progress, wins, and challenges, giving you as much detail as you need.

Market Data Insights

Our team excels in utilizing market data resources from Dunnhumby, Nielsen, and Circana. Our extensive experience across multiple categories equips us with a broad market knowledge that enhances your brand’s strategy. Our field team uses this data to enhance in-store conversations, facilitating meaningful sales, ranging, and compliance discussions to maximize your brand’s presence in stores.

Contact us to talk further

We partner with epic brands like these

GROCERY & FMCG
ABE’S
Dilmah
Heilala
FogDog
Giannis
Just Fresh
Lewis Road Creamery
INABA
Manuka Doctor
Matakana Coffee
Natural Things
Good George
Nudiary’s
Rutherford & Meyer
Seasons Gourmet
Serious Food Co
Turkish Kitchen
Vista
A good partnership starts here

Ready to redefine your FMCG or grocery brand’s success?
Contact us now and let’s start the conversation.

Ready to partner with Selling Solutions?

Meet the whole team